And we are committed to always seeking new connections to make some waves and do as much as we can to protect the health of our community and our planet.
The Rooted Tour and our Rooted Collection were inspired by a Virginia Wolff quote: “I am rooted, but I flow.” As we honor all things with roots in the water, we have selected the non-profit organization, Coral Reef Alliance, as our receiving partner in this collective.
Working with people around the world—from fishermen to government leaders, divers to scientists, Californians to Fijians—the Coral Reef Alliance protects our most valuable and threatened ecosystem. They lead holistic conservation programs that improve coral reef health and resilience and are replicated across the globe.They have programs around the world to address threats to coral reefs including overfishing and water quality.
When you shop The Rooted Collection or take a class on our Rooted Tour, 10% of all sales go directly to the Coral Reef Alliance, as they unite communities to save coral reefs.